Although you may have settled on using an estate agent to sell your property, that is not enough as you need to prepare the property for the market. Consequently, you will need get your marketing materials ready soon after selecting an estate agent that you will use.
This usually entails a number of things among them taking photographs of the property and preparing advertisements for the property. Remember, photographs form the main visual interest of the advertisement hence the need to ensure that it is as appealing as possible.
You may want to consider bringing in a professional photographer that will take high quality photos of certain aspects of your home, such as quality kitchen worktops that will give the property a bright and spacious look that are important in attracting prospective buyers to come and view. Remember, this should not only be an illusion because when the viewers come, they will expect the property to be as appealing as possible.
The photographs of your property are a major determiner of whether you shall have a stream of viewers or not. Therefore, it is recommended that a professional interior design photographer take these photos, as they are able to capture the property uniquely so that it communicates a compelling story. Besides, the photographer may combine years of experience and a specialist camera to capture spectacular images. Lastly, being a third party, the photographer will see the property with a different eye, probably not how buyers would see it.
Generating promotional material
Many times, it is the estate agent that will prepare promotional materials the usually include advertisements that are placed on national property portals, local websites, printed property brochures, schedules or even advertisements for the evening paper. You need to check about these before signing the estate agent contract as some of these are offered as standard by the estate agent while other must be paid for separately in addition to the estate agency fee.
Have a floor plan
One of the things that sellers grapple with is whether they should have a floor plan or not. Generally, it is recommended that you have floor plan. This usually gives a visual presentation of your property’s layout so that buyers have an idea of how the rooms are positioned. Floor plans have been known to attract more interest from prospective buyers while increasing the sales. The good thing is that these plans are not expensive yet they contribute a huge amount to marketing the property.
Getting ready for views
Here, you need to think about depersonalizing your property as much as possible. This leaves room for prospective buyers to imagine themselves together with their furniture in the property. Even then, you need to balance so that it still has the feeling of being a home that is occupied. Ultimately, keep in mind that the potential buyer is the king.
Keep it clean and tidy
You will do well to declutter and declutter some more. You will do well to put the stuff that you do not need to use on a regular basis in boxes and store it way. This usually makes it easy to access cupboard space as well as space for storage other things.
Selling property involves persuading prospective buyers to go for your property, as it is the best. Therefore, you need to put in a little more effort to ensure that your property stands out from the crowd.
Remember, there is competition from other properties that are also on sale on the property market. As such, you must put in a little effort in ensuring that you attract buyers for your property.